Our Mission

To provide healthy and organic products available to all at an affordable price.

Our Vision

Our Vision is deeply rooted in values-driven by quality, transparency, affordability and the community. Providing all the necessities of an Indian Family in one place.

Community driven

Owing to our passion to create a consumer-obsessed brand, we designed a membership model. This one-of-a-kind subscription service enables every consumer to buy our daily essentials on zero margins. The intention behind taking this step was to create a community-driven marketplace, to create an opportunity where everyone in a family can ‘vote with their rupees’ for the world they wish to see in the future.

Zero waste

We want to reduce the consumption of single-use plastic in our daily essentials. We are working hard towards achieving the goal to make reusable a norm and not an exception. Our products come either in recycled aluminum or in biodegradable material. Our motto is to help our customers produce zero waste using our products.

Easily accessible products

We started this brand with an ambition to provide our customers the option of making a well-informed decision in product selection by providing one type of product for all their daily essential needs.

Removing green-washing

We started this brand as we were fed up with the green-washed products that were served to the consumers in return for the heft price tag in-name of organic, natural, and eco-friendly products.

We want all of our customers to have natural products without putting excessive pressure on their pockets.

Truly consumer-centric

We wanted to create a truly consumer-centric brand, which looks after the consumers' needs and provides them with alternatives that will in return save money and the planet.

We want to create a user experience that is transparent with no hidden or unethical choices made on behalf of them.

Circular consumption cycle

We have taken the initiative to challenge the current linear product consumption chain and replace it with a circular consumption cycle. We wish to introduce the Refill-Reuse-Recycle chain where you can use the products or parts of products for a longer period of time, and then when required they can either be naturally decomposed or can be recycled to form something new.